The Science

Rigorous research from farm to formulation

We work with leading experts in the fields of nutrition, science, medicine, and wellness to develop our Smart Food formulation.

We are led by the science

We don’t want to waste your time or money. We are honest, straight up nutrition on a mission.

”When we put the industry under the microscope there wasn’t many truly complete, wholesome products. Ineffective ingredients in minimal quantities, GMO, artificial coloring and packed full of sugars. Our health and our bodies deserve better.”

Dr. Brian Carson

Dr. Brian Carson explains what is meant by the term bioactivity.

Dr. Brian Carson

PhD Head of Science & Innovation

Vitamins and minerals

We have selected 30 essential vitamins and minerals that are vegan and sustainably sourced.

  • Vitamin A

    Vitamin A, also know as retinol, has many important functions but is mainly known for improving eye health and supporting skin cell renewal.


    Immunity & Eye Health

  • Thiamine
  • Riboflavin (B2)
  • Niacin
  • Pantothenic Acid
  • Vitamin B6
  • Biotin
  • Folic Acid
  • Vitamin B12
  • Vitamin C
  • Vitamin D3
  • Vitamin E
  • Vitamin K2
  • Potassium
  • Iodine
  • Magnesium
  • Calcium
  • Zinc
  • Iron
  • Manganese
  • Selenium
  • Chromium
  • Molybedenum
  • Phosphorous
  • Copper
  • Choline
  • Lycopene
  • Lutein
  • Zeaxanthan

Frequently asked questions

Here are some of the questions we get asked by our customers.

What is the taste and texture like?

It has more calories than a protein shake, why is that?

Is it actually as healthy as a whole meal?

Is it suitable for all diets?

What makes Whole Supp different from other meal shakes?

Environmental awareness is at our core

We create products with minimal environmental impact on the plant and give back to the local community