The Science
Rigorous research from farm to formulation
We work with leading experts in the fields of nutrition, science, medicine, and wellness to develop our Smart Food formulation.
We are led by the science
We don’t want to waste your time or money. We are honest, straight up nutrition on a mission.
”When we put the industry under the microscope there wasn’t many truly complete, wholesome products. Ineffective ingredients in minimal quantities, GMO, artificial coloring and packed full of sugars. Our health and our bodies deserve better.”
Dr. Brian Carson
Formulated with:
Whole Supp has been created to include the very best bioactive ingredients. These are thoroughly researched and sustainably sourced.
Formulated without:
We formulated Whole Supp to only include the best ingredients and avoid any GMO, Soy, Gluten, Dairy, Added Sugars, Herbicides, Pesticides or Preservatives.

Dr. Brian Carson explains what is meant by the term bioactivity.
Dr. Brian Carson
PhD Head of Science & Innovation
Vitamins and minerals
We have selected 30 essential vitamins and minerals that are vegan and sustainably sourced.
Vitamin A
Vitamin A, also know as retinol, has many important functions but is mainly known for improving eye health and supporting skin cell renewal.
Supports
Immunity & Eye Health
Thiamine
Thiamin supports every cellular process in the body. It is essential for the growth, development, and function of cells as well as aiding the function of the nervous system.
Supports
Boosts Energy & Digestion
Riboflavin (B2)
Riboflavin helps your body convert food into energy. Riboflavin helps activate other vitamins including folate, vitamin b6, niacin, iron and vitamin k and plays an important role in the growth, development, and function of cells.
Supports
Recovery & Boosts Energy
Niacin
Niacin is a B vitamin that's made and used by your body to turn food into energy. It helps keep your nervous system, digestive system and skin healthy.
Supports
Digestion & Boosts Energy
Pantothenic Acid
Pantothenic acid is involved in the synthesis of new blood cells and like all B vitamins important in helping extract energy from food, particularly fats. It is also important for maintaining healthy skin.
Supports
Skin Health & Boots Energy
Vitamin B6
Vitamin B6 supports the breaking down of protein into amino acids, which are the essential building blocks of the human body. B6 helps the body form haemoglobin to enhance the oxygen carrying capacity of red blood cells.
Supports
Heart Health & Cognitive Health
Biotin
Biotin strengthens hair, nails, and supports metabolism of carbohydrates, fats and proteins to help maintain energy levels. Biotin is an essential cofactor, that allows enzymes to work efficiently, critical for cell growth and function.
Supports
Skin Health & Boosts Energy
Folic Acid
Folic acid helps your body produce and maintain new cells, whilst supporting our immune system. Folic acid aids the creation and function of red blood cells which carry oxygen around the body.
Supports
Heart Health & Immunity
Vitamin B12
Vitamin B12 is required for the function and development of the brain, nerves, blood cells, and many other parts of the body. B12 supports energy production, digestion and skin health.
Supports
Bone Health & Boosts Energy
Vitamin C
Vitamin C is best known as an immunity booster and aids the repair of damaged cells. Vitamin C also activates other nutrients to help with their absorption.
Supports
Immunity & Cellular Health
Vitamin D3
Helps the body absorb calcium and phosphorous. D3 is important for the maintenance of strong bones, and the function and recovery of muscle mass.
Supports
Recovery & Bone Health
Vitamin E
Maintains healthy skin and eyes and enhances our immune function to strengthen the body's natural defence against illness and infection.
Supports
Skin Health & Immunity
Vitamin K2
Vitamin K2 is the most absorbable form of Vitamin K. K2 contributes to calcium metabolism and bone health as well as supporting the nervous system.
Supports
Bone Health & Immunity
Potassium
Potassium is one of the most important minerals in the body. It helps regulate fluid balance, muscle contractions and nerve signals as well as having an important role in heart muscle function.
Supports
Heart Health & Aids Recovery
Iodine
Iodine aids the synthesis of thyroid hormones, helping to regulate overall metabolic rate protecting against fatigue, unwanted weight gain and muscle weakness.
Supports
Hormone Regulation & Aids Recovery
Magnesium
Magnesium is an important mineral, playing a role in over 300 enzyme reactions in the human body. Its many functions include helping with muscle and nerve function, regulating blood pressure, and supporting the immune system.
Supports
Bone Health & Muscle Health
Calcium
Our bodies use calcium constantly, it helps to build strong bones and teeth, regulates muscle and heart contractions and supports brain function.
Supports
Bone Health & Cognitive Health
Zinc
Zinc is essential for health, and it plays a key role in the immune system, recovery, and many other cellular functions. Zinc also helps with skin health and hormone regulation.
Supports
Immunity & Skin Health
Iron
Iron is important for the synthesis of red blood cells which are important for carrying oxygen around the body.
Supports
Cognitive Function & Boosts Energy
Manganese
Manganese is one of the key nutrients to overall body function. It helps reduce muscle cramps whilst aiding cell growth and development. Manganese also helps us to access the energy within nutrients and supports the maintenance of normal blood sugar levels.
Supports
Bone Health & Aids Recovery
Selenium
Selenium is a powerful antioxidant that fights oxidative stress and helps defend our bodies from chronic conditions. It promotes optimal health within our vital organs.
Supports
Immunity & Heart health
Chromium
Chromium enhances carbohydrate, fat and protein metabolism and is associated with increased sensitivity to the hormone insulin to regulate and maintain healthy blood sugar levels.
Supports
Optimal blood sugar levels & Boosts Energy
Molybedenum
Molybdenum plays an important role in normal body functions. It helps synthesise and activate proteins and enzymes associated with the making and repair of genetic material.
Supports
Antioxidant
Phosphorous
Phosphorus is the second most plentiful mineral in your body. The first is calcium. Your body needs phosphorus for many functions, such as filtering waste and repairing tissue and cells as well as the growth of bones and teeth.
Supports
Bone Health & Muscle Health
Copper
Copper is an essential nutrient for the body, it acts as a coenzyme in cellular processes, strengthens connective tissues, maintaintains a healthy heart, and supports bone health.
Supports
Heart Health & Immunity
Choline
Your brain and nervous system need Choline to regulate memory, mood, muscle control, and other functions. You also need choline to form the membranes that surround your bodies cells.
Supports
Cognitive Health & Cell Health
Lycopene
Lycopene is a carotenoid, a powerful antioxidant with many health benefits. It is especially beneficial in promoting heart health and there is even evidence to suggest it plays a role in preventing certain types of cancer.
Supports
Heart Heath & Powerful Antioxidant
Lutein
Lutein, like lycopene is a carotenoid. Lycopene’s main health benefit is its antioxidant function with reported anti-inflammatory properties. A large body of evidence shows that lutein has several beneficial effects, especially on eye health.
Supports
Eye Health & Anti-Inflammatory
Zeaxanthan
Zeaxanthin is one of the most common carotenoids in nature. With its anti-inflammatory and antioxidant properties, its main role is to protect cells from damage by free radicals.
Supports
Anti-Inflammatory & Antioxidant
-
Vitamin A
Vitamin A, also know as retinol, has many important functions but is mainly known for improving eye health and supporting skin cell renewal.
Supports
Immunity & Eye Health
-
Thiamine
Thiamin supports every cellular process in the body. It is essential for the growth, development, and function of cells as well as aiding the function of the nervous system.
Supports
Boosts Energy & Digestion
-
Riboflavin (B2)
Riboflavin helps your body convert food into energy. Riboflavin helps activate other vitamins including folate, vitamin b6, niacin, iron and vitamin k and plays an important role in the growth, development, and function of cells.
Supports
Recovery & Boosts Energy
-
Niacin
Niacin is a B vitamin that's made and used by your body to turn food into energy. It helps keep your nervous system, digestive system and skin healthy.
Supports
Digestion & Boosts Energy
-
Pantothenic Acid
Pantothenic acid is involved in the synthesis of new blood cells and like all B vitamins important in helping extract energy from food, particularly fats. It is also important for maintaining healthy skin.
Supports
Skin Health & Boots Energy
-
Vitamin B6
Vitamin B6 supports the breaking down of protein into amino acids, which are the essential building blocks of the human body. B6 helps the body form haemoglobin to enhance the oxygen carrying capacity of red blood cells.
Supports
Heart Health & Cognitive Health
-
Biotin
Biotin strengthens hair, nails, and supports metabolism of carbohydrates, fats and proteins to help maintain energy levels. Biotin is an essential cofactor, that allows enzymes to work efficiently, critical for cell growth and function.
Supports
Skin Health & Boosts Energy
-
Folic Acid
Folic acid helps your body produce and maintain new cells, whilst supporting our immune system. Folic acid aids the creation and function of red blood cells which carry oxygen around the body.
Supports
Heart Health & Immunity
-
Vitamin B12
Vitamin B12 is required for the function and development of the brain, nerves, blood cells, and many other parts of the body. B12 supports energy production, digestion and skin health.
Supports
Bone Health & Boosts Energy
-
Vitamin C
Vitamin C is best known as an immunity booster and aids the repair of damaged cells. Vitamin C also activates other nutrients to help with their absorption.
Supports
Immunity & Cellular Health
-
Vitamin D3
Helps the body absorb calcium and phosphorous. D3 is important for the maintenance of strong bones, and the function and recovery of muscle mass.
Supports
Recovery & Bone Health
-
Vitamin E
Maintains healthy skin and eyes and enhances our immune function to strengthen the body's natural defence against illness and infection.
Supports
Skin Health & Immunity
-
Vitamin K2
Vitamin K2 is the most absorbable form of Vitamin K. K2 contributes to calcium metabolism and bone health as well as supporting the nervous system.
Supports
Bone Health & Immunity
-
Potassium
Potassium is one of the most important minerals in the body. It helps regulate fluid balance, muscle contractions and nerve signals as well as having an important role in heart muscle function.
Supports
Heart Health & Aids Recovery
-
Iodine
Iodine aids the synthesis of thyroid hormones, helping to regulate overall metabolic rate protecting against fatigue, unwanted weight gain and muscle weakness.
Supports
Hormone Regulation & Aids Recovery
-
Magnesium
Magnesium is an important mineral, playing a role in over 300 enzyme reactions in the human body. Its many functions include helping with muscle and nerve function, regulating blood pressure, and supporting the immune system.
Supports
Bone Health & Muscle Health
-
Calcium
Our bodies use calcium constantly, it helps to build strong bones and teeth, regulates muscle and heart contractions and supports brain function.
Supports
Bone Health & Cognitive Health
-
Zinc
Zinc is essential for health, and it plays a key role in the immune system, recovery, and many other cellular functions. Zinc also helps with skin health and hormone regulation.
Supports
Immunity & Skin Health
-
Iron
Iron is important for the synthesis of red blood cells which are important for carrying oxygen around the body.
Supports
Cognitive Function & Boosts Energy
-
Manganese
Manganese is one of the key nutrients to overall body function. It helps reduce muscle cramps whilst aiding cell growth and development. Manganese also helps us to access the energy within nutrients and supports the maintenance of normal blood sugar levels.
Supports
Bone Health & Aids Recovery
-
Selenium
Selenium is a powerful antioxidant that fights oxidative stress and helps defend our bodies from chronic conditions. It promotes optimal health within our vital organs.
Supports
Immunity & Heart health
-
Chromium
Chromium enhances carbohydrate, fat and protein metabolism and is associated with increased sensitivity to the hormone insulin to regulate and maintain healthy blood sugar levels.
Supports
Optimal blood sugar levels & Boosts Energy
-
Molybedenum
Molybdenum plays an important role in normal body functions. It helps synthesise and activate proteins and enzymes associated with the making and repair of genetic material.
Supports
Antioxidant
-
Phosphorous
Phosphorus is the second most plentiful mineral in your body. The first is calcium. Your body needs phosphorus for many functions, such as filtering waste and repairing tissue and cells as well as the growth of bones and teeth.
Supports
Bone Health & Muscle Health
-
Copper
Copper is an essential nutrient for the body, it acts as a coenzyme in cellular processes, strengthens connective tissues, maintaintains a healthy heart, and supports bone health.
Supports
Heart Health & Immunity
-
Choline
Your brain and nervous system need Choline to regulate memory, mood, muscle control, and other functions. You also need choline to form the membranes that surround your bodies cells.
Supports
Cognitive Health & Cell Health
-
Lycopene
Lycopene is a carotenoid, a powerful antioxidant with many health benefits. It is especially beneficial in promoting heart health and there is even evidence to suggest it plays a role in preventing certain types of cancer.
Supports
Heart Heath & Powerful Antioxidant
-
Lutein
Lutein, like lycopene is a carotenoid. Lycopene’s main health benefit is its antioxidant function with reported anti-inflammatory properties. A large body of evidence shows that lutein has several beneficial effects, especially on eye health.
Supports
Eye Health & Anti-Inflammatory
-
Zeaxanthan
Zeaxanthin is one of the most common carotenoids in nature. With its anti-inflammatory and antioxidant properties, its main role is to protect cells from damage by free radicals.
Supports
Anti-Inflammatory & Antioxidant
Frequently asked questions
Here are some of the questions we get asked by our customers.
What is the taste and texture like?
This won’t be the case with Whole Supp, as we rely on natural flavouring (100% cacao and vanilla bean). The mix of plant-based proteins also ensures a smooth texture even when you don’t use a blender. The result: all our customers can’t stop raving about the taste.
It has more calories than a protein shake, why is that?
However, unlike a protein shake, it will also give you many of the other nutrients to keep you full and energised after your workout. Each portion contains not only 31g of protein but also 13g of healthy fat, 7g of fibre and over 30+ vitamins and minerals.
Is it actually as healthy as a whole meal?
That being said, our products are designed to support your overall diet. We offer a convenient, nutritionally-complete meal formulated from whole foods. It’s a healthier alternative than the majority of quick meals available on-the-go. Each portion has 30+ vitamins and minerals as well as Omega 3,6 and 9, and 7g of fibre.
Is it suitable for all diets?
Please do still check the ingredients if you have specific allergies: sustainably sourced red sea algae, montmorency cherry powder, broccoli powder, beetroot juice powder, spinach powder, pea protein powder, brown rice protein powder, MCT oils, gluten-free ground oats, sunflower, flaxseed, coconut, cacao or vanilla bean (depending on flavour) and very small portion of sucralose (1.8g sugar per 100g portion).
What makes Whole Supp different from other meal shakes?
Our journey began with a desire for better recovery and energy, and a frustration with the bad taste of existing options. We believe in nutritious, delicious shakes that fit your busy lifestyle.
Created by a professional athlete and doctor with 15+ years of experience in optimising human health and performance.
Environmental awareness is at our core
We create products with minimal environmental impact on the plant and give back to the local community
Sustainability